Amur Vodka: A Blend of Elegance and Cultural Representation

Guilherme Jardim's Award-Winning Design Inspired by Siberian Nature

The design of the Amur Vodka bottle is a tribute to the modern East Siberia. The bottle's shape is simple yet elegant, exuding a strong presence. Its graphics, inspired by the Amur River, are subtly incorporated into various design details. The logotype, a representation of the river, is divided into a golden part symbolizing Russian Siberia and a red part symbolizing China. This division is a nod to the location of the distillery in Khabarovsk, a city on the border between Russia and China, separated by the Amur River.

One of the unique features of this design is the use of a gradient from gold to transparency on the bottle. The gold signifies the premium characteristics of the product. The typography is simple, sans serif, modern, and easy to read. It includes a reference to the product's origin with the words "Amur's Vodka" in Russian, accompanied by a map of the Russian Federation with a red dot marking the city of Khabarovsk.

The bottle is made of glass, and the cap is made of cork, adding to the overall elegance of the design. The bottle stands at 427 cm and has a capacity of 750 ML. The design team, led by Guilherme Jardim and including Pedro André, has successfully created a design that is not only aesthetically pleasing but also tells a story of its origin.

Jardim's design was recognized with the Golden A' Packaging Design Award in 2013. This award is granted to outstanding, trendsetting creations that reflect the designer's prodigy and wisdom. It celebrates products and ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Amur Vodka bottle design by Guilherme Jardim is a perfect blend of elegance, simplicity, and cultural representation. It is a testament to the power of design to tell a story and create a connection between a product and its origin. With its award-winning design, Amur Vodka is not just a beverage, but a piece of art that pays tribute to the beauty and purity of East Siberia.